Where Has All The Traffic Gone? MOZ, Search Engine Land and more
A few months ago I wrote a post about how easy it is to confuse the different search engine news sites (Moz not withstanding). Is it possible that the lack … Read more →
“Kim Kardashian is nothing without facebook” (and 9 more lessons I learned from BuzzSumo)
“Kim Kardashian is nothing without Facebook”. A bold statement that I’m happy to put my name to thanks to data pulled from BuzzSumo today. For those of you in the … Read more →
FTC Guidelines? Pah! The Rise Of Invisible Advertising
Sponsored media posts are nothing new. Native Advertising – to give the practice its correct title – has been around for centuries. From its beginnings as newspaper advertorials (which are … Read more →
Don’t Do It! Google’s EU “Right To Be Forgotten” is an SEO nightmare
In May 2014, after a controversial ruling in Spain, EU law dictated that residents have the “right to be forgotten” by Google and other search engines. In simple terms, this … Read more →
Shocking SEO Agency Fail – How Not To Do Link Building
Profoundry, aka Col Skinner, revealed on Twitter today a shocking link network in action. #SEO FAIL! Stumbled across a link network made by @sozodesign on 64 of their client sites: … Read more →
How The Google Trust Button Works (and what this means for the future of search)
On June 24th 2014 Google was granted a patent for a trust-based recommendation system that’s been labelled as the trust button patent. This new system adds to the company’s earlier patent … Read more →
How Sky Ranks For “Fantasy Football” With Mass Web Spam
Welcome to Part 1 of The Big Spam Project. In this first case study, I analyse Sky’s linking practices and reveal how they rank for a high-competition keyword (“Fantasy Football”) … Read more →
The Big Spam Project
Link farms, keyword stuffing, exact-match anchors – sounds like a list of “what not to do in SEO 2014”, right? Contrary to what we’re led to believe by Google and … Read more →
Dear Moz, Anything Can Violate Google’s Quality Guidelines
Before I get started, I want to make it clear that I am an avid fan of Rand Fishkin and the Moz community; their ethical approach to SEO and the … Read more →
Social Media Strategy: Why You Need One (And How To Write It)
Whether you’re a huge conglomerate or an indie blogger like me, you can benefit 1000%* (*not a verified statistic!) from having a well-written social media strategy. If you have a … Read more →