Building A Facebook Following From Scratch


The third social networking challenge in my trilogy (twitter and google+ are already underway) is facebook. I recently spent some time learning about facebook advertising and it’s pretty hard to … Read more →

Page Rank Explained

google pagerank

You can’t dip your toe into the seo waters without coming across the term “Page Rank” or PR. But what is it and how can we put it work for … Read more →

Google Hummingbird: Small But Deadly


While most of us were waiting with baited breath for Google to announce another animal-beginning-with-the-letter-p algorithm update, the search engine giants ruined our Sesame Street sense of fun with their … Read more →

Fuzzy Set Theory & Semantic Connectivity


Semantic connectivity is used by the search engines to build their own ‘Thesaurus’ and ‘Dictionary’ to help them to determine how certain terms & topics are related. By simply scanning … Read more →

Google vs. Yahoo! Results

yahoo 2004

The following chart diagrams 4 searches performed identically at Google and Yahoo!. Details on how specific information for each column was obtained are listed below: AncPos – The position of … Read more →