On June 24th 2014 Google was granted a patent for a trust-based recommendation system that’s been labelled as the trust button patent. This new system adds to the company’s earlier patent … Read more →
Welcome to Part 1 of The Big Spam Project. In this first case study, I analyse Sky’s linking practices and reveal how they rank for a high-competition keyword (“Fantasy Football”) … Read more →
Link farms, keyword stuffing, exact-match anchors – sounds like a list of “what not to do in SEO 2014”, right? Contrary to what we’re led to believe by Google and … Read more →
As you may have already noticed, I only recently started full-time blogging on this site. Before I took the plunge, I had made very little effort to promote the site … Read more →
Before I get started, I want to make it clear that I am an avid fan of Rand Fishkin and the Moz community; their ethical approach to SEO and the … Read more →
Whether you’re a huge conglomerate or an indie blogger like me, you can benefit 1000%* (*not a verified statistic!) from having a well-written social media strategy. If you have a … Read more →
A few days ago I started an experiment to test the SEO benefit of unique images. Amongst other things, I analysed the top-ranking images on Google.com and noticed that, along with … Read more →
A Simple Guide To The Best SEO News Sources On The Web I come across many blogs and news sites when trying to keep afloat in the Google SEO era, but … Read more →
The third social networking challenge in my trilogy (twitter and google+ are already underway) is facebook. I recently spent some time learning about facebook advertising and it’s pretty hard to … Read more →
The second social networking task on my list after starting to grow a Twitter following was to add Google+ authorship to this site. These days, you can’t Google anything without seeing … Read more →