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Don't Fear the Feature List! Deliver a Wow-Factor With the List in this Section!

A visual element for each feature, some text to explain the benefits plus the sheer number of features make this an effective selling point:

Name of the Feature

In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.

Software

If you're selling a software product, a feature list is important to add. Make it easy to scan, for comparison shoppers.

Information/Services

If you aren't selling software, a section like this becomes about benefits more than features.

Chapters/Sections

For information products, use a section like this to advertise each major chapter or section in the product.

Services

If you're selling a service, use this section to talk about all the aspects of your service that are exceptional.

Tech Talk

If you're selling to a tech-savvy audience, don't shy away from being technical in your feature descriptions.

Empty Benefits

List what sets you apart from competitors first. List items your visitor already expects last.

More Information

Linking each feature to an article or video with more details is something worth testing.

All vs. Best

Test a longer feature list with everything you can think of against a shorter one with just the highlights.

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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.

A Text Section with a Subheading

This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.

Beware the wall of text. We've used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don't hit them with a wall of text in your text sections. Lots of text isn't a bad thing, but break it up with short paragraphs, highlighted text and occasional images.

Address your visitor's objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that's keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.

Add Testimonials for Social Proof


"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."

John Doe, ACME Inc.

What the Perfect Testimonial Looks Like


"We've created a simple but excellent testimonial layout for you here. It consists of a headline (the best sentence or statement from the testimonial), the testimonial text itself, an image and a name/byline.

And of course, it's all beautifully designed so your testimonials make a great impression!"

Jane Doe, OtherCorp

FAQ

Here are answers to some frequently asked questions:

Why Add This FAQ Section?

Browse for the Information You Need

Boring Technical Stuff Goes Here

Heatmaps Are Your Friend

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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.