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How The Internet Knows Everything About You

May 7, 2020Feb 4, 2014 by Tom
the-internet-knows-everything-about-you

Note: This post was written in 2014. Visiting a website seems simple doesn’t it – open a browser, type in the address and watch it load. Perhaps you are the … Read more →

5 Keyword Difficulty Tools (Free + Paid) Compared

Feb 3, 2020Aug 31, 2018 by Tom
keyword-difficulty-tools

I’m a fan of keyword-first SEO, aka putting the time in to select the best target keywords before anything else. It’s the foundation that the rest of your SEO campaign is … Read more →

Why I Think This $500,300 Domain is Worthless

Feb 3, 2020Apr 17, 2018 by Tom
vacation-rentals-domain

This post is about a man who paid over half a million dollars for a domain name to gain an SEO advantage, and why I think it was a huge … Read more →

The organic SEO strategy this cryptocurrency blog used to get 2.7 million monthly visitors in 4 months

Feb 3, 2020Jan 30, 2018 by Tom
Cryptocurrency-SEO-case-study

CoinCentral.com is a cryptocurrency blog that launched in August 2017; 4 months later (December 2017) its traffic is estimated at 2.7 million monthly visitors. This site caught my attention because … Read more →

Where Has All The Traffic Gone? MOZ, Search Engine Land and more

Feb 3, 2020Nov 19, 2014 by Tom
searchn-engine-news-comparison

A few months ago I wrote a post about how easy it is to confuse the different search engine news sites (Moz not withstanding). Is it possible that the lack … Read more →

FTC Guidelines? Pah! The Rise Of Invisible Advertising

Feb 3, 2020Sep 24, 2014 by Tom
invisible-advertising

Sponsored media posts are nothing new. Native Advertising – to give the practice its correct title –  has been around for centuries. From its beginnings as newspaper advertorials (which are … Read more →

Don’t Do It! Google’s EU “Right To Be Forgotten” is an SEO nightmare

Feb 3, 2020Aug 20, 2014 by Tom
right-to-be-forgotten

In May 2014, after a controversial ruling in Spain, EU law dictated that residents have the “right to be forgotten” by Google and other search engines. In simple terms, this … Read more →

Shocking SEO Agency Fail – How Not To Do Link Building

Feb 3, 2020Jul 31, 2014 by Tom
seo fail

Profoundry, aka Col Skinner,  revealed on Twitter today a shocking link network in action. #SEO FAIL! Stumbled across a link network made by @sozodesign on 64 of their client sites: … Read more →

How The Google Trust Button Works (and what this means for the future of search)

Feb 3, 2020Jul 31, 2014 by Tom
google trust button

On June 24th 2014 Google was granted a patent for a trust-based recommendation system that’s been labelled as the trust button patent. This new system adds to the company’s earlier patent … Read more →

How Sky Ranks For “Fantasy Football” With Mass Web Spam

Feb 3, 2020Jul 29, 2014 by Tom
How Sky Ranks For

Welcome to Part 1 of The Big Spam Project. In this first case study, I analyse Sky’s linking practices and reveal how they rank for a high-competition keyword (“Fantasy Football”) … Read more →

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