I’m a fan of keyword-first SEO, aka putting the time in to select the best target keywords before anything else. It’s the foundation that the rest of your SEO campaign is … Read more →

This post is about a man who paid over half a million dollars for a domain name to gain an SEO advantage, and why I think it was a huge … Read more →

CoinCentral.com is a cryptocurrency blog that launched in August 2017; 4 months later (December 2017) its traffic is estimated at 2.7 million monthly visitors. This site caught my attention because … Read more →

A few months ago I wrote a post about how easy it is to confuse the different search engine news sites (Moz not withstanding). Is it possible that the lack … Read more →

Sponsored media posts are nothing new. Native Advertising – to give the practice its correct title –  has been around for centuries. From its beginnings as newspaper advertorials (which are … Read more →

In May 2014, after a controversial ruling in Spain, EU law dictated that residents have the “right to be forgotten” by Google and other search engines. In simple terms, this … Read more →

Profoundry, aka Col Skinner,  revealed on Twitter today a shocking link network in action. #SEO FAIL! Stumbled across a link network made by @sozodesign on 64 of their client sites: … Read more →

On June 24th 2014 Google was granted a patent for a trust-based recommendation system that’s been labelled as the trust button patent. This new system adds to the company’s earlier patent … Read more →

Welcome to Part 1 of The Big Spam Project. In this first case study, I analyse Sky’s linking practices and reveal how they rank for a high-competition keyword (“Fantasy Football”) … Read more →

Link farms, keyword stuffing, exact-match anchors – sounds like a list of “what not to do in SEO 2014”, right? Contrary to what we’re led to believe by Google and … Read more →