Hello... It's So Easy To Edit This
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Kittens make the world go round
Meow.
"Meow."
Don't Fear the Feature List! Deliver a Wow-Factor With the List in this Section!
A visual element for each feature, some text to explain the benefits plus the sheer number of features make this an effective selling point:
Name of the Feature
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Software
If you're selling a software product, a feature list is important to add. Make it easy to scan, for comparison shoppers.
Information/Services
If you aren't selling software, a section like this becomes about benefits more than features.
Chapters/Sections
For information products, use a section like this to advertise each major chapter or section in the product.
Services
If you're selling a service, use this section to talk about all the aspects of your service that are exceptional.
Tech Talk
If you're selling to a tech-savvy audience, don't shy away from being technical in your feature descriptions.
Empty Benefits
List what sets you apart from competitors first. List items your visitor already expects last.
More Information
Linking each feature to an article or video with more details is something worth testing.
All vs. Best
Test a longer feature list with everything you can think of against a shorter one with just the highlights.
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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.
A Text Section with a Subheading
This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.
Beware the wall of text. We've used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don't hit them with a wall of text in your text sections. Lots of text isn't a bad thing, but break it up with short paragraphs, highlighted text and occasional images.
Address your visitor's objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that's keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
What the Perfect Testimonial Looks Like
"We've created a simple but excellent testimonial layout for you here. It consists of a headline (the best sentence or statement from the testimonial), the testimonial text itself, an image and a name/byline.
And of course, it's all beautifully designed so your testimonials make a great impression!"
FAQ
Here are answers to some frequently asked questions:
Why Add This FAQ Section?
Browse for the Information You Need
Boring Technical Stuff Goes Here
Heatmaps Are Your Friend
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A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.